SweetMedia is a container for a broad range of ideas, initiatives, writing and creative work on startups, social media, sustainability and conscious living.
Christine creates new ventures, connects people, researches and writes, consults and speaks on social media, startup life, sustainability and human potential. Working with boards and executive teams, she provides strategic and tactical support to growing organizations, as a board member, interim executive or consultant, often bringing in great teams of technologists, developers, ops and sales talent, marketers, designers and content developers where needed.
Start Up Life: Since 1998, as a company founder and CEO, Christine has built online companies from a blank sheet of paper to millions of dollars in recurring revenues. She cofounded Socialogue, which provides a cloud social metrics product, Christine founded and served as CEO and board member at venture-backed SpringCM, the leading cloud provider of Enterprise Content Management (named to Gartner’s Magic Quadrant in January, 2010). She served on the board of MSDSOnline, an online subscription provider of compliance information, and was the founding CEO at Intellext, a contextual search technology spun out of Northwestern University. She was interim CEO of YogaEd, and interim COO of Mota. She was a cofounder at LeadAmerica and MetalMaker, and taught New Venture Creation at the Lake Forest Graduate School of Management. She also advised Startup Nation, and is a recurring contributor to Portfolio.com.
Social Media: Christine loves the social web- especially it’s social and political transformative power. These technologies move information from person to person at an unimagined pace, and can change the direction and flow of information to make people-centric change real. For organizations, it can create a new way to listen and engage with the natural community, and when done right, to enhance brand loyalty. For entrepreneurs and activist, social media is a great equalizer- instant and ongoing access to a natural, interested online audience. She designed and launched Socialogue, a complete social media analytics, publishing and sentiment monitoring service online. In addition, she has seeded a half dozen social networks on behalf of clients and non-profits, inluding ReSeed California, the winner of the 2009 SunTzu Award from the Sierra Nevada Alliance, and WiredSonoma.com, a community organization aimed at helping connect entrepreneurs and digital creatives in the Sonoma Valley.
Sustainability: Christine has been featured in national and local publications, as well as on radio and television, discussing sustainability and the new, green American householder. She is the founder of GoGreenOnline.com and GoGreenTV, communities aimed at creating pro-environmental habit change among mainstream Americans
Strategist: In addition to her own companies, in the past 20 years, she has worked with global organizations, such as Nabisco, Omnexus, Texas Pacific Group, and Alcoa, as well as the many European clients, to open new markets or solve strategy challenges. During her early career, she worked in Mergers and Acquisitions for a global consulting firm. She has also advised other startups, including Mota, YogaEd, Mobitrac, StarThis and many others.
Yoga and Human Potential: Christine has been studying yoga, spiritual development, and consciousness since 1999. In addition to a personal practice, she has trained with Eddie Modestini and Nicki Doane (200 hour teacher training), Rod Stryker (Teacher training levels I and II), Baron Baptiste (Teacher Training Level I), and taken continuing education workshops with Mark Whitwell, Ana Forrest, Glenn Back and Shiva Rea. She has completed courses in Thai Massage, Yoga anatomy and Kirtan/Yoga of Sound, as well as sutra studies and elementary Sanskrit. She teaches strong flow and partner yoga. In 2008, she assisted Mark Whitwell with the Heart of Yoga Peace Project, which supports peace teaching through internal transformation by providing online resources and classes, and funding teachers in conflict zones. She supports Esalen, known as the birthplace of the Human Potential Movement, and is on the Multimedia team for the Santa Rosa Center for Spiritual Living. She founded LoveSpring, a supper club dedicated to emotional and spiritual health.
Christine holds a MBA from the JL Kellogg School of Management at Northwestern University and a BA from Northwestern University in political science, with a senior thesis in Arab Nationalism. She served in the US Army ROTC program through the University of Illinois at Champaign-Urbana. She has lived and traveled all over the world, and speaks French and German, and a smattering of other languages.
Christine has received recognition for her leadership and contributions in technology, marketing, entrepreneurship and community service.
TEDxSF, Founding Committee member and curator 2009-present
Wired Sonoma founder, 2008-present
SIIA, Software Division Board Member, 2004-2006
Economic Club of Chicago, 2004-2007
Alliance of Chief Executives, 2008-2009
SmartBet Organizing Committee (Entrepreneurship), 2006-2007
Wired Magazine NextFest Chicago Host, 2006
• Success Boston
• TIE Midwest
• Chicago Technology Leadership Forum (TechForum)
• Union League Club of Chicago
• Midwest Entrepreneurs Forum
• Kellogg Venture Forum
• Kellogg Entrepreneurship Forum
• Illinois Venture Capital Association/ Illinois Technology Association Roundtables
• Illinois Information Technology Roundtable
• SIIA Content Forum
• SIIA Software Division Conference
• Springboard All Things Media Coach and Panelist, 2008
• Green Dot Awards Judge, 2008
• Illinois Technology Association, CityLights Awards Judge
• CBS Morning Show, December, 2008
• NBC TV California affiliates, December, 2008
• NPR, December 2008, All Things Considered with Scott Simon
• Something You Should Know National Syndicated Radio, November 2008
Articles and Publications
Software as a Service and Contextual/Semantic Search: Articles in eWeek, Intranet journal, KM World, Information Today. Various white papers on On-Demand Software, Best Practices in SaaS Operations.
Emerging Technology and Tech Transfer: Coverage includes Complete Nanotechnology Report; Robotics; Mobile Media and Advertising; Commercializing Technology; BioTech for iStreet, Chicago Tribune and 60035; Portfolio.com various articles.
Sustainability: Original content for Huffington Post, Start Up Nation. All content for GoGreenOnline.com, including surveys and downloads.
Entrepreneurship: Complete Leadership and Entrepreneurship Curriculum for LeadAmerica
Human Potential, Yoga, Essays … and other matters: Love Your Body Now (featured in Dr. Ali Binazir’s book the Tao of Dating), Teaching Peace downloadable classes, Poems , There’s Grace (illustrations and story), Peace postings.
Christine moved to the San Francisco Bay Area in 2006. She lives with her husband, John, in Sonoma county. She is mother to 4 children, and stepmom to 2 beautiful girls.